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Investment Criteria
Conormara Investment Criteria

Investment Criteria

Conormara seeks to acquire or invest in companies that have growth potential, but lack appropriate financial resources and/or management strength to capitalize on opportunities. 


Niche Manufacturing, Value-added Distribution, Service businesses, or Franchisors.

Financial Characteristics

  • Minimum revenue of $2 million
  • Positive cash flow and EBITDA greater than $500K
  • High gross margins (> 40%)
  • Transaction size $1-10 million

Company Characteristics

  • A value-added business model (e.g., brand, unique product/service, exclusivity)
  • Opportunity to grow through marketing leverage
  • Growing niche or underserved market
  • Some level of management in place
  • Repeat customers and recurring revenue streams
  • Low-risk of technological obsolescence

Business Owners

Ideal sellers are family-owned enterprises where the owner(s):

  • Seeks to retire, reduce their full-time responsibilities or create liquidity
  • Seeks capital and expertise to grow the business
  • Seeks to exit, but remaining shareholders would like to continue and need a partner
  • Understands the company needs assistance to grow and improve, for an exit in the next 2-5 years

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